Setting Up A Network Marketing Business

How I Set Up My First ‘Conventional’ Business

Some years ago I was working full-time as a public servant, specialising in IT. It was a well paid job and I had a reasonable future ahead of me. However, I felt that I could do more with my life.
After some consideration I decided to set up my own business. In deciding this, I assessed:

· The product I was offering (consultancy and services in a specialised field which I knew pretty well). I concluded that the product would stand up in the marketplace.

· The market for my product. I established that there were some big potential customer in the neighbourhood, and I felt hat I had enough credibility to be able to sell to then.

· Profitability. I judged that we could charge enough, and have enough volume, to be profitable and hopefully pay a decent salary.

So I believed that I could do it, although I knew that the odds were against me. They told me that statistically the vast majority of companies fail in the first year, and that there was very little chance of success. But I believed that I had something which could do well, and I wasn’t deterred by other people’s scepticism.

I gave up my regular job when I got me first order – a very small order for two weeks’ fairly low-paid consulting work. Looking back it was a VERY risky thing to do. I had a wife and a young daughter, a sizeable mortgage and virtually no savings...... Giving up a secure job required real commitment, and not just on my part..

But somehow it worked. We had some pretty hairy times to begin with, but we gradually grew and developed our product range. At our peak we had about 70 staff, and we were exporting to the UK, Africa and New Zealand, as well as having some very big customers locally. We even won Export Awards as a result of our overseas work.


Network Marketing – Just Another Business

I am recounting this now, some years later, not to boast, but to compare my experience in setting up a ‘conventional’ business with setting up a Network Marketing business. In reality there is no real difference.

Setting up a Network Marketing business is exactly the same as setting up any other business. It is critical to assess the business’s true potential, and particularly to seriously consider matters such as:

· The product range. Is it of the right quality to allow it to be accepted by its potential users?

· The marketplace. Is there a market for the product and can you reach that market?

· Profitability. Will the business return enough profit to justify the effort involved in running the business?

In effect, you need to prepare a business plan. If the answer to each of these questions is “yes”, it may be time to set up your Network Marketing business. But there is one more critical question you need to ask: am I sufficiently committed to make this business work? Only if the answer to this question is “yes” should you go ahead.


Do You Have The Commitment?

The point I want to make is that there is no real difference between a Network Marketing business and any other business. The marketing and remuneration model may be different, but in every other respect they are all the same – they are all businesses with the same probability of success or failure, and the same need for total commitment on the part of the owner!

Let make it clear, I’m absolutely NOT saying that the owner of a Network Marketing business needs to give up their day job as I did with my business. One of the big advantages of Network Marketing is that you don’t need to take that kind of risk until your business is making enough money to allow you to do so comfortably. But it still needs your total commitment, at least part-time. And in many respects running a part-time business needs more commitment than a full-time one...

If you’re happy that you have the product, the market, the profitability and the personal commitment, it’s probably time to set up your new Network Marketing business. You’ve just improved the odds of success enormously – in fact it’s hard to believe that you won’t success.

Good luck in your new venture!