.
About a year ago, two friends of mine, Adrian Harvey and Rod Goodman, came up with a remarkable idea to take Network Marketing to a whole new level. They call it 'Velocity Marketing'. It's a system which completely eliminates the difficulties, delays and huge workloads usually involved in building a large team of network marketers. And it removes all the embarrassment created by having to personally 'sell' to our friends and family members.
It's taken them nearly a year to turn their dream into reality. It took a gigantic effort. First they had to develop the system itself, complete with its top quality video presentation, back office functions, etc. Then they had to get legal and corporate clearances to make sure that everything was proper and correct. Now at last they've got the OK to begin!
By its very nature, this system is going to generate explosive growth. So it's essential that it be developed around a solid company with the strength and financial resources to handle the product demand that will result. Adrian and Rod have solved this by allying with a company which has that strength, yet is new and dynamic enough to respond to such an opportunity.
The company they've chosen has an outstanding product range. It's already turned over well in excess of $1 billion in sales, and has created over 50 network marketing millionaires in the 5 years since it began. Without doubt this number will more than double in the next 12 months as a result of Adrian and Rod's innovative new approach.
I'm one of very few who are in at the beginning of this groundbreaking new business opportunity. If you decide to take it up, you too will be in at the beginning!
I have no doubt that Velocity Marketing is going to be a massive success. If you already have previous experience in Network Marketing or are seriously considering taking it up as a business, I strongly recommend that you have a look at this! Click on http://bit.ly/9KfHuF, have a look at the presentation there, and then decide for yourself.
I'm personally totally committed. If you decide to give it a shot, I'd like to work closely with you, to help us both get the very best from it. Within 24 hours of you signing up, I'll call you by phone to make personal contact and get the ball rolling with you. Together we can be truly effective! And if at any time you have a query and want to contact me, please feel free to drop me an email at arnoldmlm@gmail.com.
One final point: for legal compliance reasons, this opportunity is currently only available to United States residents. However it will soon be made available in other countries too, so please contact me if you live outside the USA and you'd like to be kept informed. If you do, I'll make sure that you also get in at the beginning locally when the time comes. Again, my email is arnoldmlm@gmail.com.
Once again, click on http://bit.ly/9KfHuF to learn about something truly revolutionary. I hope to be talking to you soon.
Friday, June 18, 2010
Friday, May 28, 2010
The No. 1 Network Marketing Skill Which My Father Taught Me
My father was a top level sales person. He represented a sizeable company in the UK, and his job was to win orders on their behalf from some of the UK's top organisations. Dad was recognised for his ability to get the really big orders, orders which others didn't seem to be able to win.
I was reflecting the other day on what it was which made Dad so successful, because it seemed to me that the key to his success was also likely to be the key to our success as Network Marketers. Our work, after all, is very much the same.
Dad had a very good, outgoing personality. He seemed instinctively to be able to find out what made the person he was talking to 'tick'. And since we all like to talk about ourselves, people enjoyed talking to him. In effect, although he was a good talker, he was also a great listener. And having listened to people's desires, hopes, needs and concerns, he was really adept at showing them how his products would meet those desires, hopes, needs or concerns. All great skills for a Network Marketer.
These are important qualities. But many good sales people have these skills. There was one extra skill which my father had which I believe set him apart as a super sales person. He simply never, ever gave up on a prospect. Persistence.
I've seen him work hard for 12 months to win a million dollar contract, only to find that, despite all his hard work, the contract was given to another company. And he knew that it would perhaps be another 2 years before that contract would come round again. Most people would walk away in disappointment at that point, and try selling to someone else instead. Not Dad. He would keep on faithfully visiting that company and continue to build up his relationship with them.
And guess what? Nine times out of ten he'd win the contract next time round! Persistence. It made all the difference.
I believe the very same skills are needed to be successful in any kind of marketing. And persistence is probably the most critical skill of all. Just because someone says 'no' today doesn't mean that they'll say 'no' tomorrow. If we stay close to them and don't give up, it's more than likely that they may well say 'yes' one day.
And there's another point which fits together with this. It's a well known fact that people seldom accept a new product or idea the first time they hear about it. In fact, I've heard it said that we need to hear about something at least seven times before we feel comfortable with it. That's one of the key reasons why companies advertise their products regularly. So if we're expecting people to accept our invitation to buy our product or join our organisation, we shouldn't be disappointed if they say 'no' the first time we ask them. Again, persistence is needed.
Yes, my Dad had great skills and taught me a great lesson. If only he'd got into Network Marketing himself - he'd have been worth a fortune!
I was reflecting the other day on what it was which made Dad so successful, because it seemed to me that the key to his success was also likely to be the key to our success as Network Marketers. Our work, after all, is very much the same.
Dad had a very good, outgoing personality. He seemed instinctively to be able to find out what made the person he was talking to 'tick'. And since we all like to talk about ourselves, people enjoyed talking to him. In effect, although he was a good talker, he was also a great listener. And having listened to people's desires, hopes, needs and concerns, he was really adept at showing them how his products would meet those desires, hopes, needs or concerns. All great skills for a Network Marketer.
These are important qualities. But many good sales people have these skills. There was one extra skill which my father had which I believe set him apart as a super sales person. He simply never, ever gave up on a prospect. Persistence.
I've seen him work hard for 12 months to win a million dollar contract, only to find that, despite all his hard work, the contract was given to another company. And he knew that it would perhaps be another 2 years before that contract would come round again. Most people would walk away in disappointment at that point, and try selling to someone else instead. Not Dad. He would keep on faithfully visiting that company and continue to build up his relationship with them.
And guess what? Nine times out of ten he'd win the contract next time round! Persistence. It made all the difference.
I believe the very same skills are needed to be successful in any kind of marketing. And persistence is probably the most critical skill of all. Just because someone says 'no' today doesn't mean that they'll say 'no' tomorrow. If we stay close to them and don't give up, it's more than likely that they may well say 'yes' one day.
And there's another point which fits together with this. It's a well known fact that people seldom accept a new product or idea the first time they hear about it. In fact, I've heard it said that we need to hear about something at least seven times before we feel comfortable with it. That's one of the key reasons why companies advertise their products regularly. So if we're expecting people to accept our invitation to buy our product or join our organisation, we shouldn't be disappointed if they say 'no' the first time we ask them. Again, persistence is needed.
Yes, my Dad had great skills and taught me a great lesson. If only he'd got into Network Marketing himself - he'd have been worth a fortune!
Sunday, May 9, 2010
SUCCESS IN NETWORK MARKETING: HARD WORK COMES BEFORE THE REWARDS!
A few days ago I was talking to a young lady called Gwen, who had recently signed up with one of the international cosmetics companies which operate through network marketing. She was very excited.
Gwen told me about her new web site, about her likely future income, and about the car she was going to have very soon and the exotic holiday she and her husband were planning. All courtesy of this cosmetics company.
What Gwen didn't mention was how many people she expected to have in her team, or how she planned to build her team to a level which would give her the income level she was seeking. She didn't talk about all the hard work she expected to have to put in to build up her business, nor the time she'd need to spend away from her family.
I don't want to strike an overly negative note here, but it does concern me that companies, while naturally wanting to encourage their distributors, oversell the potential rewards while underselling completely the work required to earn those rewards. Many network marketing companies offer an excellent opportunity, but they do no one a great service if they over-emphasise the rewards and under-emphasise the effort involved in earning them.
In my last blog I mentioned two specific qualities which, it had been argued, were needed to be a successful network marketer. They were optimism and persistence. To those I should probably add sound business acumen, because to be successful, every network marketer must also be able to run a successful business.
Unfortunately, in their haste to recruit distributors, the companies always try to whip up the optimism but seldom emphasise the need for persistence or sound business sense. And optimism serves little purpose without the determination to take it beyond the first few days!
Sadly, because of the wrong emphasis, most network marketers fall by the wayside before they experience any real success.
I sincerely hope that Gwen does really well. But if she does, I fancy it will be in spite of, rather than because of, the company to which she has hitched her star.
Gwen told me about her new web site, about her likely future income, and about the car she was going to have very soon and the exotic holiday she and her husband were planning. All courtesy of this cosmetics company.
What Gwen didn't mention was how many people she expected to have in her team, or how she planned to build her team to a level which would give her the income level she was seeking. She didn't talk about all the hard work she expected to have to put in to build up her business, nor the time she'd need to spend away from her family.
I don't want to strike an overly negative note here, but it does concern me that companies, while naturally wanting to encourage their distributors, oversell the potential rewards while underselling completely the work required to earn those rewards. Many network marketing companies offer an excellent opportunity, but they do no one a great service if they over-emphasise the rewards and under-emphasise the effort involved in earning them.
In my last blog I mentioned two specific qualities which, it had been argued, were needed to be a successful network marketer. They were optimism and persistence. To those I should probably add sound business acumen, because to be successful, every network marketer must also be able to run a successful business.
Unfortunately, in their haste to recruit distributors, the companies always try to whip up the optimism but seldom emphasise the need for persistence or sound business sense. And optimism serves little purpose without the determination to take it beyond the first few days!
Sadly, because of the wrong emphasis, most network marketers fall by the wayside before they experience any real success.
I sincerely hope that Gwen does really well. But if she does, I fancy it will be in spite of, rather than because of, the company to which she has hitched her star.
Monday, April 26, 2010
TWO KEY QUALITIES WE NEED TO BE A SUCCESSFUL NETWORK MARKETER
In my last post I described my friend Ben's remarkable feat of perseverance in winning the Darwin walking marathon. It was a truly amazing feat on his part, and a great lesson.
Since writing that post, I've been talking with another good friend who is also a management theorist. He reckons that to be a successful entrepreneur we need two key qualities:
1. Determination. The willingness to stick with the goal we have no matter what obstacles are placed in our way.
2. Optimism. When everyone else is telling us that something can't be done, or that it is very difficult, we need to have the optimism to believe that it really CAN be done!
I've been thinking a great deal about this, and I think he's right.
There's no doubt that to succeeed in any business requires a lot of hard work, well beyond the normal. How else do you put in a full day (or evening) of regular work in your business and then go on to do all the extra work, such as the extra marketing, the accounting, the reporting to government, etc, which any business requires? To do that requires real determination and vision. It is after all time and attention which we'd probably much rather be giving to our friends, our spouse or our family.
And the world is full of people who, sometimes with the best of intentions, will tell us that we are wasting our time, that our ideas are flawed, or that we'll never succeed. To counter these negatives requires extreme optimism on our part. Without it we will inevitably be dragged down to failure.
Yes, I think he's right. And although the advice applies to all kinds of business, his particular interest is Network Marketing.
When I think of Ben's incredible effort in the walking race, I see a man a who was VERY determined and VERY optimistic. Nobody but Ben believed he could do it, and to our shame we very kindly told him so. But he had the vision, and more particularly the determination to train every day of the year and the optimism to ignore everyone who told him he couldn't possibly be successful.
It's almost certainly true that most network marketers fail because we lack the determination to get through the hard times, not just in the early days but throughout our business life. Or because we lack the optimism to really believe we can succeed when everyone else thinks we're going to fail....
Determination and optimism: two important and key qualities which we all need as network marketers. Let's make a decision now to build up these qualities and stick with them no matter what the problems which arise.
Since writing that post, I've been talking with another good friend who is also a management theorist. He reckons that to be a successful entrepreneur we need two key qualities:
1. Determination. The willingness to stick with the goal we have no matter what obstacles are placed in our way.
2. Optimism. When everyone else is telling us that something can't be done, or that it is very difficult, we need to have the optimism to believe that it really CAN be done!
I've been thinking a great deal about this, and I think he's right.
There's no doubt that to succeeed in any business requires a lot of hard work, well beyond the normal. How else do you put in a full day (or evening) of regular work in your business and then go on to do all the extra work, such as the extra marketing, the accounting, the reporting to government, etc, which any business requires? To do that requires real determination and vision. It is after all time and attention which we'd probably much rather be giving to our friends, our spouse or our family.
And the world is full of people who, sometimes with the best of intentions, will tell us that we are wasting our time, that our ideas are flawed, or that we'll never succeed. To counter these negatives requires extreme optimism on our part. Without it we will inevitably be dragged down to failure.
Yes, I think he's right. And although the advice applies to all kinds of business, his particular interest is Network Marketing.
When I think of Ben's incredible effort in the walking race, I see a man a who was VERY determined and VERY optimistic. Nobody but Ben believed he could do it, and to our shame we very kindly told him so. But he had the vision, and more particularly the determination to train every day of the year and the optimism to ignore everyone who told him he couldn't possibly be successful.
It's almost certainly true that most network marketers fail because we lack the determination to get through the hard times, not just in the early days but throughout our business life. Or because we lack the optimism to really believe we can succeed when everyone else thinks we're going to fail....
Determination and optimism: two important and key qualities which we all need as network marketers. Let's make a decision now to build up these qualities and stick with them no matter what the problems which arise.
Wednesday, March 31, 2010
BEN'S EXAMPLE OF PERSEVERANCE HAS BEEN AN INSPIRATION TO ME
Some years ago, a friend of mine announced that he was going to take part in a very popular, nationally recognised long-distance walking race in Darwin, Australia. He said that he intended to break the record for this race, and planned to raise a sizeable amount for charity. He said that he had nearly twelve months to train, and had already started a daily walk as part of his preparation.
Ben was in his late thirties, had never seriously walked or run in his life, was unfit, and was definitely NOT athletic by nature. Frankly, none of us took his announcement very seriously. We expected his enthusiasm to wane after a few days. And even if he kept on training for the whole year, we couldn't see him getting anywhere near the speed of the expert runners who we knew would be coming to Darwin for this big annual event. As for breaking the record, that was obviously a pipe dream.
However, as the days and weeks went by, it became obvious that Ben was very serious. He certainly hadn't given up, and was still doing his regular daily training. Later, when one of his friends checked his walk times, it became clear that Ben was walking very well and, if he could keep his speed up for the complete race, he had a good chance of being well placed. We began to take a greater interest....
When the day of the race dawned, Ben was fit, well, and ready to do the walk. And when the first walker came into view at the finishing line, we were delighted to see that it was Ben! Furthermore, when they checked his time, they found that Ben had indeed broken the race record, and by a significant margin.
I know this story sounds too good to be true, but these events did actually happen, and I have Ben's permission to recount them to you.
Ben's experience taught me an enormous lesson about life which I have never forgotten: if we make up our mind to do something, make plans to carry it out, and stick to those plans, we will almost certainly succeed. There is very little, if anything, that we can't do. The key is PERSEVERANCE.
The problem is of course that we usually have a great idea, work with it for a day or two, and then give up. Perhaps our friends and family discourage us (as, sadly, we did to Ben). Whatever the reason, we let "common sense" take over, and our great idea goes out of the window.
Never is this experience more common than when we set up our network marketing businesses. We are full of enthusiasm for a few days, then we get discouraged, and our friends and family, with the very best of intentions no doubt, advise us to give it up. So we do.
I've seen this happen so often with network marketing businesses, and indeed with many other businesses too. If the owners had only persevered, they very probably would have built successful businesses, just as Ben achieved success with his walking. But they gave up, and so never enjoyed the success they were entitled to expect. They simply didn't persevere for long enough.
So my message is that we should persevere with our businesses, and not give up just because things don't go well at some point. Of course, if things really don't go well, a point of time may finally come when we really should review our business, perhaps change our products, and in extreme circumstances close our business down. That's a possibility, but in most cases we stop because we don't persevere for long enough rather than for sensible reasons.
Like all of us, I have my times of discouragement in network marketing - it's guaranteed to happen to every network marketer. Sometimes I really feel like giving up and doing something else. Then I think of Ben... and I keep going.
Yes, if Ben could do it, so can I.... and so can you!
Ben was in his late thirties, had never seriously walked or run in his life, was unfit, and was definitely NOT athletic by nature. Frankly, none of us took his announcement very seriously. We expected his enthusiasm to wane after a few days. And even if he kept on training for the whole year, we couldn't see him getting anywhere near the speed of the expert runners who we knew would be coming to Darwin for this big annual event. As for breaking the record, that was obviously a pipe dream.
However, as the days and weeks went by, it became obvious that Ben was very serious. He certainly hadn't given up, and was still doing his regular daily training. Later, when one of his friends checked his walk times, it became clear that Ben was walking very well and, if he could keep his speed up for the complete race, he had a good chance of being well placed. We began to take a greater interest....
When the day of the race dawned, Ben was fit, well, and ready to do the walk. And when the first walker came into view at the finishing line, we were delighted to see that it was Ben! Furthermore, when they checked his time, they found that Ben had indeed broken the race record, and by a significant margin.
I know this story sounds too good to be true, but these events did actually happen, and I have Ben's permission to recount them to you.
Ben's experience taught me an enormous lesson about life which I have never forgotten: if we make up our mind to do something, make plans to carry it out, and stick to those plans, we will almost certainly succeed. There is very little, if anything, that we can't do. The key is PERSEVERANCE.
The problem is of course that we usually have a great idea, work with it for a day or two, and then give up. Perhaps our friends and family discourage us (as, sadly, we did to Ben). Whatever the reason, we let "common sense" take over, and our great idea goes out of the window.
Never is this experience more common than when we set up our network marketing businesses. We are full of enthusiasm for a few days, then we get discouraged, and our friends and family, with the very best of intentions no doubt, advise us to give it up. So we do.
I've seen this happen so often with network marketing businesses, and indeed with many other businesses too. If the owners had only persevered, they very probably would have built successful businesses, just as Ben achieved success with his walking. But they gave up, and so never enjoyed the success they were entitled to expect. They simply didn't persevere for long enough.
So my message is that we should persevere with our businesses, and not give up just because things don't go well at some point. Of course, if things really don't go well, a point of time may finally come when we really should review our business, perhaps change our products, and in extreme circumstances close our business down. That's a possibility, but in most cases we stop because we don't persevere for long enough rather than for sensible reasons.
Like all of us, I have my times of discouragement in network marketing - it's guaranteed to happen to every network marketer. Sometimes I really feel like giving up and doing something else. Then I think of Ben... and I keep going.
Yes, if Ben could do it, so can I.... and so can you!
Thursday, March 11, 2010
THE 3-PART APPROACH WHICH I USE TO TRAIN MY NETWORK MARKETING DOWNLINE
In my last blog I emphasised the importance of effective training, and promised to describe my own method in a future article. So here goes.
After a heap of previous, costly failures, I finally came up with the following approach which works well for me. There are three distinct elements to it:
1. A Basic Training Presentation
We conduct a regular, usually weekly, basic training course. Whenever anyone in my downline shows an interest in taking up the business opportunity, no matter how far down the structure they might be, they are invited to take this one basic training course. (Obviously I can't prevent others in my downline from giving their own training, nor would I want to - but I hope and believe that everyone is being invited to my basic training course).
The material consists of a Powerpoint presentation which we have developed, supported by some in-depth videos about the product and how to present it to prospects. The Powerpoint presentation itself goes into issues such as how to set up a business, start-up and on-going costs to budget for, how to find and approach prospects, etc. Wherever possible we use material provided by our supplier, and in some cases we have developed material of our own built around some of the supplier's information.
In total the training takes about 2 hours. At the end, each trainee leaves with a considerable amount of both soft copy and printed material, which we ask them to study over the next 4 weeks. We ask them to come back for an 'examination' on the material about 4 weeks later, and in the meantime we advise them not to practice their new business.
In my experience the trainees leave this basic training enthusiastic and excited. They know that if they learn and follow the pattern presented to them they have a great chance of building a successful business. I think they also appreciate the fact that someone is really concerned to help them in this way.
To avoid variations and inconsistency, I always either give this basic training myself or arrange for a very trusted colleague to do it. Of course, not everyone lives close by, so we have recorded an on-line version which people can download as required.
2. The Examination
This is actually quite a simple written test which the trainees who have undertaken the basic training are encouraged to come and sit. Again, this can be done remotely if required.
Candidates who pass receive a Graduation Certificate and can feel confident that they are ready to begin building their own business.
3. Monthly Information Meetings
All our trainees and graduates are invited to a regular monthly Information Meeting. At this meeting we
* present new graduates with their Graduation Certificate;
* have a presentation on some aspect of our products or Network Marketing business.
* enjoy each others' company.
The objective behind these on-going Meetings is to maintain communication and enthusiasm within the team. It is all too easy for interest to fall, and when this happens one's business can disappear very rapidly. The Monthly Meeting is designed to minimize this, and does seem to help a great deal.
We have found this 3-part approach to work very well for us. It takes some work, but it's well worthwhile - and in fact I see training as probably my most important business responsibility today. Obviously, you may choose to follow a different approach, but I can certainly recommend the above to you.
After a heap of previous, costly failures, I finally came up with the following approach which works well for me. There are three distinct elements to it:
1. A Basic Training Presentation
We conduct a regular, usually weekly, basic training course. Whenever anyone in my downline shows an interest in taking up the business opportunity, no matter how far down the structure they might be, they are invited to take this one basic training course. (Obviously I can't prevent others in my downline from giving their own training, nor would I want to - but I hope and believe that everyone is being invited to my basic training course).
The material consists of a Powerpoint presentation which we have developed, supported by some in-depth videos about the product and how to present it to prospects. The Powerpoint presentation itself goes into issues such as how to set up a business, start-up and on-going costs to budget for, how to find and approach prospects, etc. Wherever possible we use material provided by our supplier, and in some cases we have developed material of our own built around some of the supplier's information.
In total the training takes about 2 hours. At the end, each trainee leaves with a considerable amount of both soft copy and printed material, which we ask them to study over the next 4 weeks. We ask them to come back for an 'examination' on the material about 4 weeks later, and in the meantime we advise them not to practice their new business.
In my experience the trainees leave this basic training enthusiastic and excited. They know that if they learn and follow the pattern presented to them they have a great chance of building a successful business. I think they also appreciate the fact that someone is really concerned to help them in this way.
To avoid variations and inconsistency, I always either give this basic training myself or arrange for a very trusted colleague to do it. Of course, not everyone lives close by, so we have recorded an on-line version which people can download as required.
2. The Examination
This is actually quite a simple written test which the trainees who have undertaken the basic training are encouraged to come and sit. Again, this can be done remotely if required.
Candidates who pass receive a Graduation Certificate and can feel confident that they are ready to begin building their own business.
3. Monthly Information Meetings
All our trainees and graduates are invited to a regular monthly Information Meeting. At this meeting we
* present new graduates with their Graduation Certificate;
* have a presentation on some aspect of our products or Network Marketing business.
* enjoy each others' company.
The objective behind these on-going Meetings is to maintain communication and enthusiasm within the team. It is all too easy for interest to fall, and when this happens one's business can disappear very rapidly. The Monthly Meeting is designed to minimize this, and does seem to help a great deal.
We have found this 3-part approach to work very well for us. It takes some work, but it's well worthwhile - and in fact I see training as probably my most important business responsibility today. Obviously, you may choose to follow a different approach, but I can certainly recommend the above to you.
Friday, February 26, 2010
FIVE IMPORTANT REASONS TO PROVIDE QUALITY TRAINING FOR YOUR DOWNLINE
It's absolutely critical for all of us to provide quality training for our downline. Everyone says that, and I for one found it out the hard way during my early days in network marketing. So let me map out 5 important reasons why we need to do this.
1. Better results
Perhaps it's a selfish reason, but the simple reality is that we will get much better results from our team if we make sure they are all properly trained. If we simply sign people up, wish them well and leave them to their own devices, what are their chances of being successful? Pretty low. And, since our success is very much dependent on their success, we need to make sure that our people are as well trained as they can possibly be.
2. Consistency
We all have our own ideas about how to go about network marketing. So if we leave it to each individual team member to do their own thing, or even to train their own downline team, we're very probably going to get some very strange results coming through. And the larger our downline, the bigger the problem is likely to get. A consistent set of training for the whole team is therefore very desirable.
3. A Happier Downline
If people are well trained, they instinctively feel better, are happier, and enjoy their network marketing more. Again, if they perform better as a result, we all stand to benefit. Quality training therefore is extremely important.
4. Eliminate Folk Lore
By providing quality training we are creating a system for people to follow. Anyone who, like me, has been involved in implementing systems, knows how quickly 'folk lore' can come into being - that is, false advice from self-proclaimed experts as to how best to follow (or work around) the system. Folk lore can ruin a good system very quickly. on-going quality training is really the only way to eliminate it.
5. Helps Maintain Good Communication
Effective communication with our downline is critical if we want to be successful network marketers. No matter how many levels we have in our downline, we need to find ways to keep in touch with everyone and keep them fully motivated. Training won't meet this need on its own, but it is one very important way of maintain effective communication!
OK, hopefully I've convinced you that quality training is a critical element of our network marketing business - in fact, it's probably our most important business responsibility once we have a decent sized downline to work with and build on. But how do we go about doing this quality training?
For me it's not a one-off need but an on-going requirement. There are no doubt many approaches which can be successful. I'd be delighted to tell you about my own approach, but it's a big enough subject to need more time and space than is available to me now. So I promise to tell you all about the way I go about my training in a later blog.
1. Better results
Perhaps it's a selfish reason, but the simple reality is that we will get much better results from our team if we make sure they are all properly trained. If we simply sign people up, wish them well and leave them to their own devices, what are their chances of being successful? Pretty low. And, since our success is very much dependent on their success, we need to make sure that our people are as well trained as they can possibly be.
2. Consistency
We all have our own ideas about how to go about network marketing. So if we leave it to each individual team member to do their own thing, or even to train their own downline team, we're very probably going to get some very strange results coming through. And the larger our downline, the bigger the problem is likely to get. A consistent set of training for the whole team is therefore very desirable.
3. A Happier Downline
If people are well trained, they instinctively feel better, are happier, and enjoy their network marketing more. Again, if they perform better as a result, we all stand to benefit. Quality training therefore is extremely important.
4. Eliminate Folk Lore
By providing quality training we are creating a system for people to follow. Anyone who, like me, has been involved in implementing systems, knows how quickly 'folk lore' can come into being - that is, false advice from self-proclaimed experts as to how best to follow (or work around) the system. Folk lore can ruin a good system very quickly. on-going quality training is really the only way to eliminate it.
5. Helps Maintain Good Communication
Effective communication with our downline is critical if we want to be successful network marketers. No matter how many levels we have in our downline, we need to find ways to keep in touch with everyone and keep them fully motivated. Training won't meet this need on its own, but it is one very important way of maintain effective communication!
OK, hopefully I've convinced you that quality training is a critical element of our network marketing business - in fact, it's probably our most important business responsibility once we have a decent sized downline to work with and build on. But how do we go about doing this quality training?
For me it's not a one-off need but an on-going requirement. There are no doubt many approaches which can be successful. I'd be delighted to tell you about my own approach, but it's a big enough subject to need more time and space than is available to me now. So I promise to tell you all about the way I go about my training in a later blog.
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