TWO KEY QUALITIES WE NEED TO BE A SUCCESSFUL NETWORK MARKETER

In my last post I described my friend Ben's remarkable feat of perseverance in winning the Darwin walking marathon. It was a truly amazing feat on his part, and a great lesson.

Since writing that post, I've been talking with another good friend who is also a management theorist. He reckons that to be a successful entrepreneur we need two key qualities:

1. Determination. The willingness to stick with the goal we have no matter what obstacles are placed in our way.

2. Optimism. When everyone else is telling us that something can't be done, or that it is very difficult, we need to have the optimism to believe that it really CAN be done!

I've been thinking a great deal about this, and I think he's right.

There's no doubt that to succeeed in any business requires a lot of hard work, well beyond the normal. How else do you put in a full day (or evening) of regular work in your business and then go on to do all the extra work, such as the extra marketing, the accounting, the reporting to government, etc, which any business requires? To do that requires real determination and vision. It is after all time and attention which we'd probably much rather be giving to our friends, our spouse or our family.

And the world is full of people who, sometimes with the best of intentions, will tell us that we are wasting our time, that our ideas are flawed, or that we'll never succeed. To counter these negatives requires extreme optimism on our part. Without it we will inevitably be dragged down to failure.

Yes, I think he's right. And although the advice applies to all kinds of business, his particular interest is Network Marketing.

When I think of Ben's incredible effort in the walking race, I see a man a who was VERY determined and VERY optimistic. Nobody but Ben believed he could do it, and to our shame we very kindly told him so. But he had the vision, and more particularly the determination to train every day of the year and the optimism to ignore everyone who told him he couldn't possibly be successful.

It's almost certainly true that most network marketers fail because we lack the determination to get through the hard times, not just in the early days but throughout our business life. Or because we lack the optimism to really believe we can succeed when everyone else thinks we're going to fail....

Determination and optimism: two important and key qualities which we all need as network marketers. Let's make a decision now to build up these qualities and stick with them no matter what the problems which arise.